Each year we self produce an IWD spot. It’s our chance to make something just for us, about something we care about. This year we decided to do something a little different and partnered with Wings of Providence - a women’s shelter in Edmonton. 

These videos were inspired by women who found refuge through WINGS after escaping domestic and family violence. We asked them to describe moments when they truly feel safe and experiences they can fully embrace now that they're free. Their responses? Heartbreakingly simple.

We want to thank the women who shared their stories with us and were so vulnerable and thoughtful with their answers. We want to thank WINGS for trusting us with this and letting us run with the idea.

Gender based violence is preventable and it's solvable - but it doesn’t happen on its own. We all have a role to play - because this is how it should be.

Amy + Colleen